Art, Design, and Creative Direction

4K Resolution Video Shoot, Editing, Motion Graphics Design and Creative Direction Paul Clay - 4K Resolution Video Shoot, Editing, Motion Graphics Design and Creative Direction for an introductory video artwork or Pre-Show Video Loop working with the themes of Supima cotton, clouds, and the New York City urban environment. Supima is America’s luxury cotton. Founded in 1954, the Supima brand designates an elite variety of Pima cotton grown only in California and the southwestern U.S. is prized the world over by designers and retailers who value its luster, strength, and superior softness. The annual Supima Design Competition was created to give runway exposure to emerging talent and was modeled after the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld. Six of America’s top design schools (AAU,…

5K Resolution Motion Graphics Design Paul Clay - 5K Resolution Motion Graphics Design for newly created Video Walls for the New York and London Flagship Stores. Part of #WeAreNYC. The project involved using motion graphics video editing and image processing and organizing software to create 8 individual videos that when played back create a single virtual canvas. The project was designed in vertical format 5K resolution. DKNY hired Perception AV to do the two Video Walls. Paul Clay was brought in by, and worked directly for, Perception AV. In this capacity he worked closely with staff at DKNY to deliver the design. Brief Doc Video (2 minute excerpt of 7 minute design) https://vimeo.com/116512257

Event Video Design and Direction Paul Clay - Event Video Design and Direction including premix creative content, live cameras, filters and effects. Unique Board and Lightbox present the Unique Gathering. A mixer event where creatives are showcased and potential collaborators can meet with talent. https://vimeo.com/116811298 Short documentary video of the multi-hour event. (4 minute 50 Second excerpt)