4K Resolution Video Shoot, Editing, Motion Graphics Design and Creative Direction
Paul Clay – 4K Resolution Video Shoot, Editing, Motion Graphics Design and Creative Direction for an introductory video artwork or Pre-Show Video Loop working with the themes of Supima cotton, clouds, and the New York City urban environment.
Supima is America’s luxury cotton. Founded in 1954, the Supima brand designates an elite variety of Pima cotton grown only in California and the southwestern U.S. is prized the world over by designers and retailers who value its luster, strength, and superior softness.
The annual Supima Design Competition was created to give runway exposure to emerging talent and was modeled after the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld.
Six of America’s top design schools (AAU, FIDM, FIT, Kent State, RISD, SCAD) are asked to select one finalist from among their graduating seniors. Each finalist is asked to create a capsule collection of women’s evening-wear gowns from premium Supima denims, knits, corduroys, twills, and shirting.
A prestigious panel of judges decide the winner at a full-fledged fashion show held during New York Fashion Week at Lincoln Center. The winner is announced at the completion of the show and receives a $10,000 cash award.
Video Art Pre-Show Loop