MoMA VW Gala After Party

Live Video Projection along with motion graphics and pre-edited content

Paul Clay – VJ / Live Video Projection Design for the After Party
The design included 3 live video camera feeds, along with pre-recorded content.

The gala event was thrown May 23, 2011, to celebrate the recently-announced partnership between VW and MoMA a multi-year, multi-project initiative that will support exhibitions at MoMA and MoMA PS1, acquisitions of contemporary art for MoMA’s collection and its famous sculpture garden. Volkswagen was celebrating its new plug-in hybrid prototype the XL1, a two-seat super-eco-car. Volkswagen and MoMA displayed the new hybrid vehicle along with the classic bug. Paul Clay worked directly with Campbell Bromberg and 373 New York who oversaw the entire gala event.

Those in attendance included Madonna, Mary-Kate Olsen, Yoko Ono, James Franco, Lou Reed, Patti Smith, Chloe Sevigny, Penn Badgely, Padma Lakshmi, Rose Byrne, Kim Cattrall, Lucy Liu, Marina Abramovic, Daphne Guinness, Terence Koh, Andrej Pejic, Leelee Sobieski, Cindy Sherman, Agnes Gund, Katharina Sieverding, Rachel Chandler, Michelle Harper, David Rockefeller, Jr., MoMA’s Director Glenn Lowry, Volkswagen’s Martin Winterkorn, and Director of MoMA PS1 and MoMA’s Chief Curator at Large Klaus Biesenbach.

James Murphy, and Pat Mahoney, of the former LCD Soundsystem, DJ-ed the event.


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See Video Documentation of the Event

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