Tiffany & Company In-Store Video, for Atlas jewelry launch

In Store Video Loop, Motion Graphics Design

Tiffany & Company Video Loop. Motion Graphics Design Paul Clay.

The Atlas® collection is named after the famed Atlas clock that has crowned the entrance to the Tiffany & Co. New York flagship store since the 1850s. Introduced in 1995 with the now classic Atlas® watch, it has since grown to include a wide array of women’s and men’s jewelry and accessories bearing the Roman numeral motif.

Paul Clay was tasked with creating a short video mix featuring the newest additions to the Atlas collection with a combination of visual assets provided by Tiffany & Company and video footage of the new collection to be shot by Paul Clay. Video to play in-store during launch events.

About the event, DuJure wrote: “Tiffany & Co. celebrated its hugely anticipated Atlas Collection with a star-studded party at the Fifth Avenue flagship. Hosted by musician Karen Elson—the front woman for the campaign—along with fashion bloggers Aimee Song of Song of Style, Jessica Stein of Tuula and Chiara Ferragni of The Blonde Salad, a high-wattage fashion set partied as if they haven’t been doing so all (NY Fashion) week to tunes spun by DJ Hannah Bronfman.” –

Documentation appears courtesy of Tiffany and Company. © Tiffany and Company, all rights reserved.

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