In Store Video Loop, Motion Graphics Design
Tiffany & Company Video Loop. Motion Graphics Design Paul Clay.
The AtlasÂ® collection is named after the famed Atlas clock that has crowned the entrance to the Tiffany & Co. New York flagship store since the 1850s. Introduced in 1995 with the now classic AtlasÂ® watch, it has since grown to include a wide array of womenâ€™s and menâ€™s jewelry and accessories bearing the Roman numeral motif.
Paul Clay was tasked with creating a short video mix featuring the newest additions to the Atlas collection with a combination of visual assets provided by Tiffany & Company and video footage of the new collection to be shot by Paul Clay. Video to play in-store during launch events.
About the event, DuJure wrote: “Tiffany & Co. celebrated its hugely anticipated Atlas Collection with a star-studded party at the Fifth Avenue flagship. Hosted by musician Karen Elsonâ€”the front woman for the campaignâ€”along with fashion bloggers Aimee Song of Song of Style, Jessica Stein of Tuula and Chiara Ferragni of The Blonde Salad, a high-wattage fashion set partied as if they havenâ€™t been doing so all (NY Fashion) week to tunes spun by DJ Hannah Bronfman.” – dujour.com
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