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New York Fashion Week – Live Video Design and Direction

7th Annual Supima Design Competition Live Video Design Direction and Live Performance

Paul Clay – Live Video Design Direction and Live Performance involving multiple live camera feeds provided by B Productions mixed with custom created stop motion animation of clouds.

Event Produced by AO Productions, Video Projectors and additional video switching and other equipment provided by ESSAY Video.

Supima is America’s luxury cotton. Founded in 1954, the Supima brand designates an elite variety of Pima cotton grown only in California and the southwestern U.S. is prized the world over by designers and retailers who value its luster, strength, and superior softness.

The annual Supima Design Competition was created to give runway exposure to emerging talent and was modeled after the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld.

Six of America’s top design schools (AAU, FIDM, FIT, Kent State, RISD, SCAD) are asked to select one finalist from among their graduating seniors. Each finalist is asked to create a capsule collection of women’s evening-wear gowns from premium Supima denims, knits, corduroys, twills, and shirting.

A prestigious panel of judges decide the winner at a full-fledged fashion show held during New York Fashion Week at Lincoln Center. The winner is announced at the completion of the show and receives a $10,000 cash award.

Video Documentation Excerpt Demonstrating Live Video Mixing Video Projections

Posted in EVENTS.